Crisis, Credibility and Corporate History

Edited by Alexander Bieri

£50.00
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ISBN: 9781781381373

Publication: October 29, 2014

Series: ICA Studies 1

In the USA? Buy the Hardback US edition
Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company’s history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this timely volume includes contributions from marketing specialists, corporate archivists and scholars. The book is the first in a new series in partnership with the International Council on Archives, an international organisation with membership in around 200 countries. For over sixty years the Council has united archival institutions and practitioners across the globe to advocate for good archival management and to encourage dialogue, exchange, and transmission of this knowledge and expertise across national borders. Essential reading for business historians, archivists and marketing professionals, Crisis, Credibility and Corporate History presents a clear picture of what writing “corporate history” today involves.

Alexander Bieri is Curator of The Roche Historical Collection and Archive.

Foreword by David A. Leitch, Secretary General of the ICA 1. Marking Out the Extremes in Corporate History Stick or Twist? Or: What Has the Company Ever Taught Us? - Jonathan Steffen Business History or Corporate Communication - Professor Clemens Wischermann 2. Novel Approaches in Corporate History: Selected Examples Objective? Me? - Henning Morgen Do the Archivists Have the Right to do History? - By Dr. Lionel Loew 3. Historical Writing: No More Tales of Heroes and Myths! The Application of Social Science Theories in Corporate History - Dr. Thilo Jungkind The Biographer’s Power and Private Archives - Professor Birgitte Possing Company history as an opportunity and challenge for university academics: the example of the Günther Quandt group from the nineteenth century to 1954 - Professor Joachim Scholtyseck 4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? Between Credibility, Mutual Trust and Corporate Interests: Regional Business Archives as Partners of Historical Research and Economic Business - Dr. Karl-Peter Ellerbrock Don’t Waste your Money! Forget a Jubilee Book! - Dr. Thomas Inglin 5. The Global Scale of Corporate History: Changing Expectations in Changing Environments Archives and Collections in the 21st Century: From Drab to Sexy? - Alexander L. Bieri The View from the Ivory Tower: The Academic Perspective on the Strategic Value of Corporate History and Heritage - Paul Lasewicz, IBM Inc. 75 Years of Toyota: Toyota Motor Corporation’s Latest Shashi and Trends in the Writing of Japanese Corporate History - Yuko Matsuzaki Bibliography Index

Format: Hardback

Size: 239 x 163 mm

146 Pages

ISBN: 9781781381373

Publication: October 29, 2014

Series: ICA Studies 1

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