Book Illustration, Taxes and Propaganda

BookBook Illustration, Taxes and Propaganda

Book Illustration, Taxes and Propaganda

the Fermiers généraux edition of La Fontaine's Contes et nouvelles en vers of 1762

Oxford University Studies in the Enlightenment, 2006:11


November 1st, 2006

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La Fontaine's Contes et nouvelles en vers was probably the most famous illustrated book to have appeared in France during the eighteenth century. The celebrated 1762 edition, published by Louis XV's detested tax-gatherers, the Compagnie des Fermiers généraux, held among its claims to supremacy its magnificent copperplate illustrations, designed by Charles Eisen. 
In this highly illustrated book, David Adams first sets out a publishing history of the edition, using historical, bibliographical and cultural evidence, and next provides a detailed study of the plates as a whole. In so doing, he gives his interpretation of the values and attitudes of the Compagnie, the members of which took great care to ensure that the plates reflected their view of contemporary society. Finally, he gives a synoptic view of the illustrations, and situates the work in the wider context of contemporary French illustrated books. 
This pioneering study of the relationship between text and image in eighteenth-century France shows that the illustrations the Fermiers généraux commissioned for this literary classic were intended to promote their own patrician values, and to assert their freedom of action, turning literature into propaganda with consequences they did not foresee.

[This] book is both thoughtful and daring. Few authors possess the necessary erudition and methodological ingenuity to situate a work such as the 1762 Contes, so suggestively within old-regime politics and finance. [...] Adams succeeds in producing a book that says as much about the history of book illustration as it does about the larger cultural and political development of eighteenth-century France.
- SHARP News

L’ouvrage est très richement illustré de très nombreuses gravures parfaitement reproduites, en pleine page: le procédé permet de comparer l’art respectif de De Hooghe, Cochin et Eisen. Après une introduction de théorie et de rappels historiques approfondie, les analyses avancées à propos des différentes scènes sont substantielles, fines et suggestives
- Dix-Huitième Siècle

The Voltaire Foundation has produced a book of high quality not only in its content but also in its material presentation (with nearly 200 illustrations). This study will productively engage specialists working on La Fontaine, eighteenth-century culture, the history of the book, and the emerging field of text and image; indeed, anyone seriously interested in the relation between the visual and the textual should be familiar with it.
- Eighteenth-century fiction

Table of Contents

Table of Contents
Section TitlePagePrice
Half Title2
Title Page4
Copyright Page5
List of illustrations10
1. Introduction: the French illustrated book in the eighteenth century18
i. Introduction18
ii. The Compagnie des Fermiers généraux21
iii. The Fermiers and the authorities29
iv. The publication of the Contes et nouvelles en vers34
v. The fate of the Contes46
vi. Editions of the Contes before 176250
vii. Illustrated editions of the Contes before 176254
viii. The genesis of the illustrations59
ix. Questions of interpretation66
x. Some historical conclusions75
2. The illustrations to La Fontaine’s Contes et nouvelles en vers, volume 178
3. The illustrations to La Fontaine’s Contes et nouvelles en vers, volume 2222
4. The lessons of the Eisen illustrations391
i. General observations on the interpretation of the illustrations391
ii. The presentation of the plates – themes and variations391
iii. The Contes as a rococo book396
iv. Nudity in French illustrated books of the eighteenth century399
v. The place of illustrations in French eighteenth-century books403
vi. The audience for the illustrations408
vii. La Fontaine and the idea of personal freedom420
viii. The theme of freedom as manifested in the Contes422
ix. The Fermiers ge´ ne´ raux, freedom and conventional values423
x. The assertion of the Fermiers’ freedom in the illustrations426
xi. Revelations: the role of curtains and clothing428
xii. The significance of the 1762 Contes in the history of the eighteenth-century French illustrated book431
xiii. Epilogue432
List of works cited436