University Partnership Playbook

BookUniversity Partnership Playbook

University Partnership Playbook

How to build strategic research relationships

2021

June 1st, 2021

£14.99
£14.99
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Description

This is a book of strategies and tactical plays, written by practitioners, for practitioners. It is designed to help innovators develop more effective approaches to benefitting from early stage university research. The authors are commercial innovators, experienced in the creation of partnerships to create and exploit valuable new ideas. They have decades of senior level experience in the research, innovation and product development teams of large multi-nationals, smaller high-tech companies, and start-up businesses. The unique perspectives offered by the authors cover all the key issues that an innovator needs to understand to help them achieve high-impact and mutually beneficial partnerships with academic researchers.

https://global.oup.com/academic/product/9781789621266?cc=us

Author Information

Matt Reed is the Strategy Director for the Materials Innovation Factory at the University of Liverpool. Joss Langford is CTO at Activinsights and has an Honorary Research Fellowship at the University of Exeter.

Table of Contents

Table of Contents
Section TitlePagePrice
COVER1
CONTENTS5
LIST OF FIGURES7
LIST OF TABLES9
1. PREFACE11
2. INTRODUCTION15
3. THE SET-UP21
4. DIGITAL23
5. RISK AND UNCERTAINTY25
6. UNDERSTANDING A UNIVERSITY29
7. BUILDING A PEN PORTRAIT33
8. THE ICEBERG MODEL35
9. ECOSYSTEM INNOVATION39
10. CREATING VALUE FROM AN ECOSYSTEM43
11. COMPARING ORGANISATIONS49
12. WHY UNIVERSITIES PARTNER WITH COMPANIES51
13. SETTING EXPECTATIONS57
14. MAPPING INTERACTIONS59
15. BUILDING A STRATEGIC APPROACH TO PARTNERSHIP67
16. A STRATEGIC PARTNERSHIP MODEL71
17. DEFINING THE PROBLEM77
18. CREATING LEVERAGE83
19. ASSESSING AND CALCULATING LEVERAGE87
20. EXPLOITING PROXIMITY95
21. ALIGNING CAPABILITIES AND OUTCOMES103
22. MANAGING RELATIONSHIPS109
23. THE RELATIONSHIP MANAGER115
24. LEADERSHIP121
25. USING FORMAL AGREEMENTS125
26. STRATEGIC PARTNERSHIP AGREEMENTS131
27. WORKING IN PARTNERSHIP139
28. MEASURING SUCCESS145
29. CLOSING WORDS151
REFERENCES153
FURTHER READING155
ACKNOWLEDGEMENTS157
INDEX159