The Blair Witch Project

BookThe Blair Witch Project

The Blair Witch Project

Devil's Advocates


May 26th, 2015



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Few films have had the influence and impact of The Blair Witch Project (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers and postmodern intertextuality, a bare bones 'found footage' trend setter. In this Devil's Advocate, Peter Turner tells the story of the film from his conception and production then provides a unique analysis of the techniques used, their appeal to audiences and the themes that helped make the film such an international hit, including the pionerring internet marketing.

Such a necessary installment of the Devil's Advocates horror film studies series.


I could have read another 200 pages on how The Blair Witch Project was made... but Turner still manages to make excellent use of his 83, allotting enough space for the film's unique origins, creation, meaning, marketing, and legacy to satisfy.

Psychobabble (Best Of)

A pleasurable read... A fascinating insight into how a deceptively simple horror film with a minuscule budget and cast of unknowns, made such an overwhelming impact on the landscape of cinematic terror. Highly recommended.

Exquisite Terror

Author Information

Peter Turner is a film and media studies lecturer at Bracknell and Wokingham College, UK, and a regular contributor to MediaMagazine and Splice, among other publications.

Table of Contents

Table of Contents
Section TitlePagePrice
1. The Making of The Blair Witch Project16
2. The Aesthetics of Artifical Authenticity34
3. Who Am I? Positioning the Spectator and Identification54
4. Fear of the Dark: Witches, Women and the Woods68
5. Marketing, Reception and Legacy80