British Journal of Canadian Studies

Articulating the 'Canadian Way': Canada™ and the Political Manipulation of the Canadian Identity

British Journal of Canadian Studies (2005), 18, (1), 26–52.

Abstract

To maximize opportunity for all Canadians. To invest in their hopes and their dreams. To ensure that our quality of life remains a global model. To make the Maple Leaf a 21st century trademark for excellence. (Prime Minister Jean Chrétien's Canada Day message, 1 July 2002, emphasis added)

Ladies and gentlemen, the message I bring is simple, Canada remains on the cutting edge of new opportunities. We are making the Maple Leaf a 21st century trademark for excellence and prosperity. And, we offer cohesive, dynamic communities. Open for business, and ready to welcome your investment. (Address by Prime Minister Jean Chrétien on the occasion of the APEC 2002 CEO summit, 26 October 2002, Los Cabos, Mexico, emphasis added)

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Nimijean, Richard