Magazines, Travel, and Middlebrow Culture

Canadian Periodicals in English and French, 1925–1960

Faye Hammill and Michelle Smith

- +

ISBN: 9781781381403

Publication: June 19, 2015

In the USA? Buy the Hardback US edition
A century ago, the golden age of magazine publishing coincided with the beginning of a golden age of travel. Images of speed and flight dominated the pages of the new mass-market periodicals. Magazines, Travel, and Middlebrow Culture centres on Canada, where commercial magazines began to flourish in the 1920s alongside an expanding network of luxury railway hotels and transatlantic liner routes. The leading monthlies – among them Mayfair, Chatelaine, and La Revue Moderne – presented travel as both a mode of self-improvement and a way of negotiating national identity. This book announces a new cross-cultural approach to periodical studies, reading both French- and English-language magazines in relation to an emerging transatlantic middlebrow culture. Mainstream magazines, Hammill and Smith argue, forged a connection between upward mobility and geographical mobility. Fantasies of travel were circulated through fiction, articles, and advertisements, and used to sell fashions, foods, and domestic products as well as holidays. For readers who could not afford a trip to Paris, Bermuda, or Lake Louise, these illustrated magazines offered proxy access to the glamour and prestige increasingly associated with travel.

Faye Hammill is Professor of English at the University of Strathclyde and the author of 'Sophistication: A Literary and Cultural History' (Liverpool University Press, 2010).

Michelle Smith is Lecturer in English at the University of Strathclyde.

List of Illustrations Acknowledgements Introduction 1. Marketplace 2. Pages 3. Fashions 4. Consumers Conclusion Bibliography Index

Forming a coherent site of inquiry out of so much information that had been hiding in plain sight due to its association with an ostensibly blank, mainstream modernity is in itself an accomplishment; that Hammill and Smith have uncovered such an abundance of approaches, connections, and raw subject matter for scholars in a variety of areas and disciplines only adds to this achievement.
Carl Watts, American Review of Canadian Studies

This is a well-researched and serious book. Its glossy cover, copied from Mayfair magazine (1937), and its beautifully reproduced colour illustrations frame this exploration of Canadian mainstream magazines in English and French from the early to mid-twentieth century, presenting them as records of Canadian middlebrow culture.
British Journal of Canadian Studies

A major contribution to Canadian Studies and the study of print culture in a North American context... This volume should prove useful to scholars in a wide range of fields, including cultural and social history, publishing, literary studies, cultural studies, and communications, and to scholars of print culture more generally.
Gillian Roberts  
University of Nottingham

Format: Hardback

Size: 239 × 163 mm

224 Pages

colour images

ISBN: 9781781381403

Publication: June 19, 2015

Related products

Scroll to top